D'lite Provides Data Service for Personal Care Product Development
BASF has introduced D'lite as its new digital subscription service for the personal care industry.
According to the company, this service is helping customers to identify the perfect cosmetic product offering. The right ingredients are said to be defined by considering a huge amount of industry data while taking into account fast-changing market dynamics. The group reportedly supports the customer in the complete product development process starting from consumer understanding, market understanding, concept creation, market strategy development, formulation development up to the launch of the product via this platform. Further information ...