05 - 06 June 2024 in Munich CosmeticBusiness



08/03/2024 CosmeticBusiness

Cypress Upcycling for New Summer Fragrance

Mäurer & Wirtz Expands Its "Care" Clean Beauty Range

Mäurer & Wirtz have presented their new fragrance "Blue Horizon" from the "Care" clean beauty range. Like the three existing fragrances in the range, the new perfume is said to be vegan and is formulated with natural ingredients, some of which have been saved from being thrown away. According to the manufacturer, the new, fruity-floral summer fragrance is based on upcycled cypress branches from Spain. Cypress oil is extracted from them for "Blue Horizon". After extracting the essence, the rest of the branches are used as fuel to heat the ovens in the distillery, according to the company. Further information …

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