Coty Extends Collaboration With Adidas
Partners Aim to Focus on the Athleisure Trend
Coty has extended its partnership with Adidas. According to the cosmetics company, the partners want to jointly focus on the new wellness and athleisure trend in the beauty sector. This has included the launch of new products in recent months, such as the Adidas Active Skin and Mind body care series with premium ingredients, the company said. The partnership is expected to continue to focus on the intersection of body care, wellness, sports and sports lifestyle, with product development addressing, among other things, the impact of fragrance on sports performance. Further information ...