CosmeticBusiness 2024 impressed exhibitors and visitors across the board. "Despite the effects of the floods in Bavaria, we can look back on a very successful industry event that reflected the high relevance of CosmeticBusiness for exhibitors and visitors alike. Once again, visitor quality perfectly matched exhibitor expectations. This is a decisive factor in ensuring the trade show is a success for participating companies," emphasises Markus Geisenberger, Managing Director of Leipziger Messe. "Munich is a perfect location for CosmeticBusiness. Here, we can provide the ideal environment for decision-makers from the cosmetics industry to make new contacts, discuss specific projects and place orders. This is only possible here and ensures the event remains a truly international supplier show."

High International Participation and Many New Exhibitors

Under the motto "Where Beauty Starts", 418 exhibitors from 23 countries presented the full range of products and services needed to develop new cosmetic products in three fully booked exhibition halls. Visitors from 47 countries had the opportunity to experience exhibits from the entire value chain all under one roof, covering everything from manufacturing to packaging. For the first time, more than 40 per cent of exhibitors came from outside Germany.

Inspiration was also provided by over 40 new suppliers who were represented in all exhibition categories and in the extended Start-Up Zone in the INNOVATION CORNER. A total of eight young, dynamic companies from Germany, Austria and the UK took the opportunity to present their innovative products and solutions to an international audience of experts.

Positive Feedback From Exhibitors and Visitors

The vast majority of exhibitors surveyed said that attending CosmeticBusiness 2024 was extremely worthwhile for them. In the survey conducted by independent market researcher Gelszus Messe-Marktforschung, 89 per cent rated their trade show attendance and the achievement of their objectives as positive. The professional qualifications of the visitors were classed as particularly high by 96 per cent of exhibitors. Overall, nine out of ten exhibitors expect good business from the trade show.

One in four visitors came from outside Germany and overall the visitors also gave CosmeticBusiness 2024 top marks. In a survey conducted during the event, nine out of ten respondents said they would recommend the next edition of CosmeticBusiness to others and attend the event again. The number of top decision-makers was also high. Two in three visitors to the 2024 event significantly influence purchasing decisions in their companies.

This year, the top objectives named by visitors included maintaining business contacts, general market orientation and exchanging experiences and information. Overall, the industry outlook for the next 12 months is optimistically stable.

CosmeticBusiness 2025

The next edition of CosmeticBusiness will take place from 4 to 5 June 2025 at the MOC in Munich. Rebooking has begun and the first stand spaces for CosmeticBusiness 2025 have already been sold.