Beiersdorf Inaugurates Regional Innovation Centre in the US
Nearby New York City, Beiersdorf has inaugurated its Innovation Centre for the North American market.
According to the German skin care company, it aims to gain further local insights to help identify unmet consumer needs and further fuel innovation. Besides its location in Shanghai, the new hub is the group's second regional Innovation Centre worldwide. It is also said to be the first global centre of excellence for over-the-counter and sun care products outside of Hamburg. Additionally, Beiersdorf inaugurated its new North American headquarters in Stamford, Connecticut. Further information …