1 - 2 June 2022 in Munich CosmeticBusiness

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08/11/2021 CosmeticBusiness

Beiersdorf Exceeds Its Pre-Crisis Figures

Beiersdorf has increased its group sales by 12.0 per cent to 5.8 billion euros in the first nine months of the current financial year.

The company, by its own account, exceeded its sales figures of 2019 and thus exceeded its pre-COVID level. The manufacturer finds that this development was driven by a focus on digital channels and successful product launches. For example, Beiersdorf reportedly recorded strong e-commerce sales growth of 38 per cent in the Consumer Business Segment across all brands and regions in the first nine months of the fiscal year. Further information …

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