The German cosmetics specialist Schwan Cosmetics has presented two new products that combine decorative colour cosmetics with restorative, nourishing ingredients. Schwan is launching "Lipbloss", a combination of moisturising lip balm with jojoba oil and lip gloss. For the Middle East, the flavours peppermint, ginger and chilli can be added. According to the company, this creates a more intense tingling sensation on the lips and stimulates blood circulation, which customers in the region expect.

Colour for strong eyebrows

Schwan is also launching a 3-in-1 BrowFix that strengthens, colours and fixes the eyebrows. The vegan formula consists largely of natural ingredients and contains almost four per cent stimulating care substances. The mixture supports the various phases of the eyebrow growth cycle. Natural, expressive eyebrows are still a sought-after feature. TikToks with content about eyebrow growth have been viewed tens of millions of times.

Pioneer Middle East

The new skincare products have been specially developed for the Middle East market. According to Schwan Cosmetics, the region has increasingly become a hotspot for new trends and brands. Up-and-coming premium brands and independent companies are driving developments and setting new standards, reports the globally active private label manufacturer and supplier for major beauty brands. Beauty innovations are recognised and implemented more quickly in the Middle East. The trend of combining new looks with skincare is part of the Group's new Colour & Care strategy.

Source: Schwan Cosmetics