AI has already found its way into many companies as an important tool for making processes more efficient and optimising individual task areas. Also in the cosmetics sector, more and more companies, including Asambeauty and dm, are asking AI what their customers want – with impressive results.

From A to Z thanks to AI

Asambeauty has its own artificial intelligence (AI) department. An internal data science team of five specialists develops innovative solutions to make internal processes more efficient, anticipate market needs more accurately and develop products that are precisely tailored to customer requirements. AI-supported analyses provide forecasts on market trends and consumer preferences. These findings make it easier for asambeauty to develop customised marketing strategies and thus personalise its customer approach. The beauty expert is also already using AI to help with product management and HR.

AI Profissimo

The new ‘Botanical Retreat’ room fragrance from the dm brand Profissimo is also the result of an AI idea. At every step, from the development of a potential idea to the finished product, the Profissimo team specifically incorporated generative AI tools. Based on numerous analyses, the AI suggested four different room fragrance concepts, from which the team selected the ‘Botanical Retreat’ concept. The ground-breaking pilot project is intended to provide sustainable insights for integrating AI into work processes in the future.

Human in the loop

In order to guarantee high quality, the ‘human in the loop’ principle remains a central component when working with new technologies at dm. This means that all AI results are checked by humans before they are used further.

Source: dm, asambeauty