Final Report: CosmeticBusiness is a resounding success with exhibitors and visitors all the way down the line
From 10 to 11 June 2015, the focus at the international trade fair of the cosmetics supplying industry in Munich's MOC Events Centre was on the creation of new cosmetic products. At CosmeticBusiness – in the heart of Europe's largest cosmetics market – 393 suppliers from 24 countries presented their innovative solutions for the future product ideas in the cosmetics industry. At the 11th edition of the show, trade visitors from 45 countries took advantage of what the exhibitors and the specialist programme had to offer for the benefit of their own product development and set the waypoints for their purchasing decisions. After all, according to the visitor poll, at least 80 percent of the visitors from the cosmetics industry and related sectors, together with suppliers of branded and trade-marked products, have a major voice in the decision-making processes in their companies.
One in four visitors travelled to Munich from outside Germany in order to get information on the new products in the fields of raw materials, manufacturing, packaging and services. The international trade fair of the cosmetics supplying industry this year welcomed an especially large number of visitors from Austria, Switzerland, Italy, Poland, Spain and France.
“CosmeticBusiness has developed extremely well over the last few years. It has now become the major rendezvous for the cosmetics industry and its suppliers in Europe's largest cosmetics market,” explains Markus Geisenberger, Managing Director of Leipziger Messe GmbH.” The specifically targeted marketing abroad, combined with a shift in the timing of the show, have had an overwhelmingly positive effect on the number of visitors.”
Exhibitors praise the number and quality of visitors
The exhibitors at CosmeticBusiness were correspondingly positive in their assessment of this year's event. In a poll conducted by the independent market-research company, Gelszus, the majority of them praised the strong visitor showing and the quality of the visitors they saw. Altogether, 94 percent declared themselves satisfied with the professional status and qualifications of the visitors and the high level of discussions they were able to have with them. For 92 percent, their presence at the trade fair had been a success and 89 percent are already planning their attendance at CosmeticBusiness 2016.
Klaus Sindel, Managing Director of RUSI Cosmetics GmbH concurs with this judgement by the other exhibitors: “The image that dominated at CosmeticBusiness this year was one of bustling aisles. But more crucial for us than the number was the outstanding quality of the contacts at the exhibition stand; we were all very happy with that.” And Patrick Semadeni, Managing Director of Semadeni Plastics Group/LOGO Plastic, sums up their experience: “The quantity and quality of the visitors was a pretty-near perfect balance. Many of our key accounts – especially from Germany, Austria and Switzerland – were already at our stand on the first day of the show. For me, this year's CosmeticBusiness was one of the best trade fairs that I have taken part in. Our presence in 2016 is already a foregone conclusion!”. And the Managing Director of Corpack GmbH, Jean Paul Corbeil, too, looks back to a successful show: “The visitor mix at CosmeticBusiness 2015 was outstanding. So we were able to welcome lots of new and regular customers from home and abroad. Visitor frequency and quality were both particularly convincing this year. Next year's CosmeticBusiness is already a fixed entry in our exhibition diary.”
Everything that is required for cosmetic product development in the one place
Amongst the most important product groups for the trade visitors are, according to the representative visitor poll, packaging, raw materials and contract manufacturing / private label. Amongst those exhibiting their products in this latter area were ars Parfum Creation & Consulting GmbH. “We can only exhibit at a few trade fairs, but CosmeticBusiness has, for many years, been one of the most important venues for discussions with specialist partners and suppliers, as far as we are concerned. We use the international trade fair to position ourselves as a full-service provider in the marketplace and to present our detailed knowledge of the creation of fragrances. And this year, for the first time, we also presented certified natural cosmetics from Spain and Nordic Design from Denmark; these were very well received by the visitors. Our conclusions: CosmeticBusiness is the perfect trade fair for specialists, who are keen to develop a targeted project strategy. The show has greater and greater potential year on year. Keep it up!” says Guido M. Schmitt, Managing Director of ars Parfum.
Whether in the exhibition or in the specialist programme, the visitors polled all cited orientation in the market as their main objective. “CosmeticBusiness is the most concentrated and the best trade fair for our business. Exhibitors and topics are tailored exactly to the needs of the cosmetics sector. We can get a complete overview of the market here and, at the same time, conduct extensive discussions with our partners.” Such is the conclusion of trade visitor Katja Klenner, Head of Packaging Development at the Mibelle Group. “Unfortunately, we were able to spend only one day in Munich. That was not enough to take advantage of all aspects of the event.”
Other major objectives of the visitors to the show were, according to the poll, to initiate and consolidate business contacts, to gain information about new products and trends within the sector, as well as to exchange experiences and opinions with others. These exchanges were also mentioned by representatives of the exhibitors such as Marion Otterbach, of the Senior Management Team at GEPAS mbH: “Visitors come specifically to meet us at our stand and are interested in the practical functions of our machines. Many of our regular customers, and some new customers as well, bring us ideas and often give us suggestions for developing our products further. This dialogue is what makes CosmeticBusiness special for us.”
Inspiring specialist programme for visitors and exhibitors alike
Visitors who responded to the poll specifically welcomed the informational package that was offered in addition to the exhibition. They assessed both the new special exhibition at CosmeticBusiness, SPOTLIGHT, and the lectures on products as 'very good'. “Every year we work with our advisory steering committee to develop ideas which will add value for both exhibitors and visitors,” explains Ivonne Simons, Project Director of CosmeticBusiness. “We are delighted that so many of our customers have taken advantage of the new formats and have responded so positively to them.”
The specialist programme at CosmeticBusiness comprised 16 lectures on the latest trends and developments in the market. For the first time, suppliers had the opportunity here to present their new products in the form of the exhibitor spotlights. An offer that was taken up by a significant number of visitors. Amongst others, the lecture on beauty trends in 2016 / 2017 was very well attended. Some 150 trade visitors took advantage of this analysis of prospective trends and took away with them suggestions for developing their future products. After all, next season's trends are just as influential in determining product development in the supplies industry as in the cosmetics industry.
“The combination of trade fair and specialist programme is a successful concept for visitors and exhibitors alike. We like the sense of inspiration we get from the lectures on trends and market developments. The sector's innovative spirit manifests itself at CosmeticBusiness,” suggests Susanne Daiber, Managing Director of primary exhibitor Etiket Schiller GmbH.
Nine out of ten of the visitors polled said that they would recommend the international trade fair to their colleagues. Equally, 90 percent are planning to visit the next CosmeticBusiness. CosmeticBusiness 2016 will take place on 8 and 9 June in Munich's MOC Events Centre.
In 2015, a total of 393 suppliers from both Germany and abroad presented their services and products at CosmeticBusiness, the international trade fair of the cosmetics supplying industry. CosmeticBusiness is the only international trade fair in Europe where the cosmetics industry can meet their suppliers exclusively and find solutions for the development of every kind of cosmetic product, from active ingredients to production processes and packaging. As the only sector rendezvous in Germany, Europe's largest cosmetics market, the B2B trade fair is essential as a trend barometer for decision-makers working in business management, product management and development, marketing, purchasing and production. The next B2B trade fair will take place in the MOC Munich on 8 and 9 June 2016.
About Leipziger Messe
Leipziger Messe GmbH is one of the ten leading German exhibition companies and amongst the top 50 worldwide. It operates one of the world's oldest exhibition centres, which, in 2015, will be celebrating its jubilee '850 years of trade fairs in Leipzig'. The Leipziger Messe Corporation organises events in Leipzig and in a variety of other locations both inside and outside Germany. With its five subsidiary companies and the Congress Center Leipzig (CCL), the Group offers integrated expertise in the organisation of events, setting standards for modern trade shows, exhibitions, congresses and functions. It was thanks to this expertise that customers and visitors together chose Leipziger Messe as the exhibition sector's champion service provider for 2014 in Germany' biggest poll rankings. Leipziger Messe was also the first German exhibition company to be awarded the “Green Globe Standard” certificate. Sustainability is a key feature running through all the company's work.
Mr Mirko Fiedler
Phone: +49 341 678 65 21
Fax: +49 341 678 16 65 21