INNOVATION ROUTE - Colours for Cosmetics - Fall/Winter 2021
Every scent - whether associated with beautiful or unpleasant experiences - is coded in our subconscious and helps us to make decisions in a matter of seconds. In order to understand and guide purchase decisions, millions and millions are invested in research and development of fragrances. Advertising and many companies work with this knowledge. It is also important to have a good nose for the latest trends.
We invite you to this year’s Colour Road - "Scent of Colours" into the wide world of colours and fragrances: Presentation at the conference programme September 30, 2020 at 1.00 p.m.