Exhibitors and visitors delighted with CosmeticBusiness 2017
Extremely high satisfaction among all those attending – quality of event particularly emphasised
CosmeticBusiness is continuing its success story. At the thirteenth International Trade Fair of the Cosmetics Supplying Industry 411 exhibitors and represented companies from 18 countries showed their new ideas and innovative solutions for future product concepts in the cosmetics industry, and trade visitors from 48 countries came to find out about them at the MOC Munich. Both exhibitors and visitors declared themselves very satisfied with the way CosmeticBusiness 2017 had gone.
CosmeticBusiness 2017 had a great deal to offer: including more exhibition stands than at the previous event, numerous new exhibitors, and many new products. “Visitors were able to enjoy the best range since the beginning of CosmeticBusiness. Our fair is on the up-and-up every year – both in terms of quantity and of quality of the range on show”, says Markus Geisenberger, Managing Director of Leipziger Messe. “Thus once again CosmeticBusiness has confirmed its position as the most important venue for the cosmetics industry and its suppliers in Germany, Austria and Switzerland.”
Expanded range on show at CosmeticBusiness
Halls 2, 3 and 4 at the MOC Munich were fully booked, with a total of 11,000 square metres of exhibition space. At this year’s CosmeticBusiness, 411 exhibitors and represented companies from 18 countries (2016: 410 exhibitors and represented companies from 22 countries) supplied new ideas for the creation of future cosmetic products. These included numerous new exhibitors – spread over all exhibition domains of raw materials, manufacturing, service and packaging.
One of these new exhibitors was Polygon Chemie AG. Managing Director Marcus Mausberg is very satisfied with his firm’s debut: “I was here last year as a visitor and, after the positive impressions which I received, I decided that Polygon should exhibit at CosmeticBusiness for the first time in 2017. This has turned out to be the right move. CosmeticBusiness has developed fantastically. The location, too, is phenomenal. We were able to make numerous new contacts in the course of the fair – and customer meetings took place in a very good and relaxed atmosphere.”
Trade fair shows itself again from its international side
This year CosmeticBusiness did full justice once again to its international reputation: 35 percent of exhibitors came from abroad. Thus, its internationality rating was up three percent on the previous event. After Germany, France, Italy, the Netherlands, Poland and Switzerland provided the most exhibitors. Companies from Greece and Lithuania participated for the first time.
Kerstin Thiele, for instance, travelled from France. The Managing Director of Parsens Sarl says: “We are a French company in the perfume industry, and for us CosmeticBusiness is one of the most important cosmetic fairs in Europe. Here we had an opportunity to maintain customer contacts from Germany, Austria and Switzerland. But we also had meetings with Italian and Polish trade visitors.”
Professional qualification of visitors particularly impressive
The exhibitors gave CosmeticBusiness 2017 an outstanding testimonial: in a survey by the independent market-research company Gelszus Messe-Marktforschung 98 percent of those questioned praised the professional qualifications of the visitors. 92 percent also stated that they had achieved their objectives at the trade fair. And 94 percent are sure that the trade fair will lead to good follow-up business.
High percentage of decision makers
This year visitors from 48 countries came to CosmeticBusiness, making a quotient of 26 percent from abroad. The countries from which most visitors came were Austria, Switzerland, Italy, the Czech Republic and France. Half of the guests were at CosmeticBusiness for the first time.
CosmeticBusiness 2017 was marked by a high level of decision-making authority: for one visitor in three came from the management board, one visitor in three from the marketing and product management department, and one visitor in five from the purchasing department. Christian Czech, Managing Director of exhibitor Toyo & Deutsche Aerosol GmbH praised, among other things, precisely this aspect: “CosmeticBusiness is an outstanding fair; it is getting better every time. More and more decision makers are coming. We were able to make many new and promising contacts, to open up new markets, and to have some inspiring meetings.”
Visitors draw a positive conclusion
The visitor survey carried out during CosmeticBusiness showed that 92 percent of visitors questioned will recommend the fair to others. 84 percent have already decided to attend CosmeticBusiness again next year. Moreover 80 percent are satisfied with their goal attainment. Market orientation, launching new business contacts and gaining information about new products and sector trends were trade visitors’ most important objectives. According to the visitor survey, packaging, contract manufacture and private label, displays and presentation of goods, and raw materials were the most relevant areas covered at the trade fair.
One visitor, Andrea Mitzscherlich, Head of Purchasing at Charlotte Meentzen Kräutervital Kosmetik GmbH, says: “I got a great deal out of my visit to the fair. In the first place I was able to meet and maintain former business contacts of mine. But I have likewise met new contacts. Next time it would be better for me to spend both days at the fair, since during CosmeticBusiness I can hold many worthwhile meetings. Here you can find everything you need in the cosmetics industry.”
Trends and political developments dominant in the conference programme
The conference programme highlighted trends in colour and beauty for the 2018 season, continued digitalisation in care products, the connection between brand communication and consumer confidence, and sensory aspects for improving product design. In this way participants were provided with new incentives for their daily business.
The talks – for instance, “Prospects 2018 beyond – Zeitgeist, colours, materials”, by Niels Holger Wien, trend researcher and colour expert, elicited a most positive response. The second day of the trade fair incorporated for the first time an information event by The German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel e. V. – IKW). The series of talks dealt with current political developments and provided information about the contemporary challenges faced by the European cosmetics industry. “We were able this year to enjoy even closer collaboration with the IKW, which gave visitors to CosmeticBusiness a further added value. We look forward to continuing our collaboration next year”, says Project Director Ivonne Simons.
For the third time at CosmeticBusiness firms were able to present their new products and exhibition highlights in Hall 4 at the special show SPOTLIGHT, which also featured in the conference programme. Topics covered included the colours for next season, new raw-material and product concepts, and new finishing technologies for packaging.
The next CosmeticBusiness will take place from 6 to 7 June 2018 at the MOC Munich.
In 2017, 411 exhibitors and represented companies from inside and outside Germany presented themselves, their products and services at CosmeticBusiness, the international trade fair of the cosmetics supplying industry. CosmeticBusiness is the only international trade fair in Europe, at which the cosmetics industry meets up exclusively with its suppliers and finds the wherewithal for the development of all kinds of cosmetic products, from the raw materials and manufacture to packaging. The only sector meeting place in Germany, Europe's largest cosmetics market, this B2B trade fair is indispensable as a trend barometer for decision makers in senior management positions, in product management and development, as well as those in marketing, purchasing and production. CosmeticBusiness 2018 will take place from 6 to 7 June in the MOC Munich.
About Leipziger Messe
Leipziger Messe is one of the ten leading trade fair companies in Germany and numbers among the Top 50 worldwide. It stages events in Leipzig and in various locations elsewhere in Germany and abroad. With five subsidiaries and the Congress Center Leipzig (CCL) the Leipziger Messe corporate group offers integrated event expertise that is exemplary for the organisation of state-of-the-art trade fairs, conventions and events. Thanks to this range of services, in 2016 clients and visitors voted Leipziger Messe the Service Champion of the trade fair industry in Germany’s biggest service ranking for the third time in a row. The Leipzig trade fair centre takes in an exhibition area of 111,900 m² and has open-air grounds of 70,000 m². Around 280 events take place here every year – trade fairs, exhibitions, conventions and functions – attended by up to 12,000 exhibitors and over 1.2 million visitors from all over the world. Leipziger Messe was the first German trade fair company to be certified to Green Globe Standard. Sustainability is one of the guiding principles for Leipziger Messe’s business activities. In 2017 Leipziger Messe celebrated its trademark’s centenary. The double-M is one of the world’s oldest trade fair brands and recalls the sample fairs that were developed in Leipzig and which still form the basis of today’s trade fair industry.
Mr Christian Heinz
Phone: +49 341 678 65 14
Fax: +49 341 678 16 65 14