News on Germany's Cosmetic Market
6/6/19 | 1:15 PM – 1:45 PM time
Deputy Director General; The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW), Frankfurt am Main, Germany
Ms Birgit Huber
Once again, German consumers are investing more in beauty and household care products than they did a year ago. The cost of personal care and wellness, as well as the style, self-confidence and personal expression that cosmetics offer their users, amounted to 13.8 billion euros in 2018. This represents an 1.8 per cent increase compared to the previous year.
Today, young people in particular wrestle with uncertainties - and not only because of unfamiliar emotional fluctuations and budding sexuality. They are also experiencing a kind of loss of control on a social and family level. To counteract this feeling of insecurity, young people strive to strengthen their self-confidence and regain control over their own lives. They develop their very own strategies, which Lönneker & Imdahl rheingold Salon has mapped out, on behalf of the IKW (German Cosmetic, Toiletry, Perfumery and Detergent Association), in three depth-psychological representative studies.
The industry association for cosmetics, toiletries, perfumes and detergents currently has 420 members and is a competent contact partner for members, government, authorities, consumers, institutions and associations as well as the media. On a European level, this association cooperates closely with local associations and political bodies.
Lecture is given in German and simultaneously translated into English.