No Plastic Please!

Sustainable Packaging from the consumers' point of view

Video

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Short description

Expert Lecture

Conference Room K3

Language German
English

Description

Sustainable packaging is now almost a standard requirement for consumers. But what exactly is meant by sustainability? How do we recognise and measure sustainability? We draw together findings from market research to provide recommendations for marketing, product management and packaging manufacturers.

Speaker:

Dr. Stephan Telschow
GIM - Gesellschaft für Innovative Marktforschung