No Plastic Please!

Sustainable Packaging from the consumers' point of view


This video can be viewed for free via your user account. Simply log in or register directly for free:

Log in/ Register now

Short description

Expert Lecture

Conference Room K3

Language German


Sustainable packaging is now almost a standard requirement for consumers. But what exactly is meant by sustainability? How do we recognise and measure sustainability? We draw together findings from market research to provide recommendations for marketing, product management and packaging manufacturers.


Dr. Stephan Telschow
GIM - Gesellschaft für Innovative Marktforschung