Expert Lecture

No Plastic Please!

Sustainable Packaging from the consumers' point of view

Description

Sustainable packaging is now almost a standard requirement for consumers. But what exactly is meant by sustainability? How do we recognise and measure sustainability? We draw together findings from market research to provide recommendations for marketing, product management and packaging manufacturers.

Speaker:

Dr. Stephan Telschow
GIM - Gesellschaft für Innovative Marktforschung