Expert Lecture

Upcycling for the Mass Market – with ‘no planet b’

How Trainees, Company Founders and Previously Unused Resources Came Together to Form a New dm Joint Brand


While not a pure start-up brand, ‘no planet b’ is also not a classic dm brand. As a joint brand, ‘no planet b’ combines the best of both worlds. After all, its goal is ambitious – ‘no planet b’ wants to bring upcycling to the beauty sector. The brand defines the saving of resources as working with materials that are already there. And because dm trainees play an active role in brand development, ‘no planet b’ is a brand designed both for and by the next generation.


Sebastian Wölke
no planet b GbR

Event Location

Conference Room K3