Consumer Behaviour in the German Cosmetics Market

Watch the lecture by Magda Starula

Short description

Expert Lecture

Conference Room K3

Language English
German

Description

This presentation explores habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption of cosmetics in Germany. It draws together insights from across different consumer surveys and provides analysis on key trends. It also connects survey insights with Euromonitor’s megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations towards beauty and personal care products.

Speaker:

Magda Starula
Euromonitor International

Event Location

Conference Room K3

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