Expert Lecture

Consumer Behaviour in the German Cosmetics Market


This presentation explores habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption of cosmetics in Germany. It draws together insights from across different consumer surveys and provides analysis on key trends. It also connects survey insights with Euromonitor’s megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations towards beauty and personal care products.


Magda Starula
Euromonitor International

Event Location

Conference Room K3