Expert Lecture

*PRESENTATION CANCELLED*: True Circular Economy for Cosmetics Packaging

A Deposit System for "Bathroom Plastic"

Short description


As Circleback stopped the pilot project for establishing a deposit system for bathroom plastic, the respecting presentation by Primavera on "True Circular Economy for Cosmetics Packaging" was cancelled.


As part of its sustainable business model, the aromatherapy and natural cosmetics supplier Primavera has been focusing on partnerships along the entire supply chain since it was established in 1986. In addition to avoiding and reducing packaging, the company’s sustainability strategy focuses on functioning recycling loops. Using the beverage industry deposit system as a model, the pioneering organic products company is cooperating with various partners in order to actively promote a comparable recycling strategy for cosmetics packaging.


Andrea Dahm

Event Location