CosmeticBusiness Poland with successful development
"Over the past two years, CosmeticBusiness Poland, in conjunction with HPCI, has become the most important meeting place for the Polish cosmetics industry and its suppliers. This year we succeeded in expanding the trade fair even further and offered visitors a wider range of products, which was well received," says Markus Geisenberger, Chief Executive Officer of Leipziger Messe. "The trade fair’s popularity among exhibitors and visitors shows that the Polish market needs an industry platform for the cosmetics supplying industry. In the future, we would like to strengthen our status as the leading think tank for cosmetic product development in Poland and Eastern Europe."
Expanded exhibition space and international appeal
Together with HPCI, CosmeticBusiness Poland's exhibition offer included raw materials, manufacturing, packaging and services. In the exhibition space in Hall 4 of the EXPO XXI Exhibition Centre, which was extended from last year, around 280 exhibitors and represented companies showcased their services.
Once again, the event demonstrated its international appeal - 46 per cent of the exhibitors came from abroad. Germany, France and Great Britain had - after Poland - the most exhibitors. All in all, the trade fair combination welcomed exhibitors from 32 countries.
High professional quality of the trade visitors was convincing
The exhibitors praised the high professional quality of the trade visitors. "We were first-time exhibitors at CosmeticBusiness Poland and were positively surprised by the visitors’ reaction, especially by the diversity and quality of the trade visitors. Our main goal, to talk with visitors and exhibitors and to present Primera as a manufacturer of printing solutions for POS applications as well as for on-demand label printing in the cosmetics industry, has been achieved”, says Christine Höhn, Sales Supervisor EMEA at Primera Europe.
Once again CosmeticBusiness Poland attracted Polish experts in particular - 85 per cent of the visitors were from Poland. This year's trade fair was also a great international event: Trade visitors from 27 countries - such as Ukraine, Lithuania and the Czech Republic - attended the event.
Conference programme very well received, Distributors Lounge added value
On the first day of the trade fair, the Carlin Creative Trend Bureau gave a lecture called "Trend drivers 2020 - Strategic and creative cross-inspiration" about trends drivers' influence on the development of new cosmetic products. New innovative ingredients were presented in technical seminars and legal regulations were discussed at the HPCI Scientific Conference. Aniflex's PACKAGING [R]EVOLUTION presentation series took place on 27 September.
One addition was the Distributors Lounge, which celebrated its debut at CosmeticBusiness Poland this year. The new service supports cosmetic brands that are looking for suitable distributors to act as sales partners.
Source, photo: CosmeticBusiness Poland