Sale of hotel cosmetics manufacturer ADA International
The investment company Ardian signed a sales agreement for ADA International to Moonlake Capital. The financial details of the transaction were not disclosed.
ADA International - specialist in hotel supplies
The cosmetics company produces and sells high-quality grooming products and accessories for hotel use. The product portfolio includes its own brands, such as Naturals, Pure Herbs, and Hydra Basics, as well as hotel grooming products from premium brands including Chopard and Bulgari. The company supplies both independent hotels and international hotel chains in the 3 to 5-star class. ADA International also provides airlines with cosmetic products.
Development in Ardian
Following its acquisition of the cosmetics company, Ardian expanded ADA International's business by making a number of acquisitions, including Scandinavian Amenities, Pacific Direct, and RDI Malaysia. As a result, the company has become the European market leader for hotel cosmetics and has strengthened its position in the Middle East and Asia. Turnover more than doubled to over 110 million euros as of the ownership period and the number of customers grew from 15,000 to 25,000 hotels.
Source: ADA International, photo: Fotolia / rcfotostock