Zur Sprachwahl
Zur Metanavigation
Zur Sucheingabe
Zur den Bannertabs
Zur Hauptnavigation
Zum Inhalt
Mobile Header

    "sinn.voll" Skincare Products

    5/27/21 | 9:00 AM time

    Rossmann Launches Their New Alterra Sub-Brand for Sustainable Cosmetics

    Rossmann has released a new series of sustainable skincare products. Under the label "sinn.voll", the drug-store chain is offering four functional cosmetic products for daily use which contain only the very essential ingredients. The range is presented as a sub-brand of Alterra Natural Cosmetics. According to the producer it carries various seals of quality such as Natrue and is vegan and climate-neutral.

    No Added Colours or Fragrances

    Rossmann states that products under the "sinn.voll" brand contain no added colours or synthetic fragrances. The main ingredients for perfect skin hydration are hyaluronan, vitamin E and aqua cacteen, an elixir extracted from prickly pear cactus. The company explains that during production all relevant CO2 emissions are calculated and channelled into measures to minimise emissions. To compensate for non-avoidable CO2 emissions the brand supports certified climate protection projects in cooperation with ClimatePartner.

    So far the range encompasses a 24-hour face cream, a cleansing gel, a serum and a face mask. Rossmann's target group is primarily young consumers aged 20 and above.

    Source, photo: Rossmann

    Article & Editorial Archive

    Please type in your search term.

    Imprint| Data protection © Leipziger Messe 2021. All rights reserved.