In order to manufacture beauty & care products and packaging partly or completely from sustainable polymers, the following solutions are currently in progess: 1. from fossil or biobased and/or biodegradable virgin material with design of its recyclability and sortability. 2. from recycled polymers and optimised for further loops. Lifocolor will present at its stand and in its lecture at CB fair how "eternity colours" can be ideally developed as masterbatches for the different cycles: Inspired by nature and the environment, considering all new developments in the field of colourants as well as with their selection so that both the use and the reuse phase of the plastics are ideally supported. Irrespective of working whether with virgin polymers, PCR (Post-Consumer Recyclates), PIR (Post-Industrial Recyclates) or even biopolymers and in regard of first or repeated cycles: The development concept enables plastics to be coloured aesthetically and in a variety of ways in the future as well.