The trend-setting colour world 2024 for the beauty & personal care industry appears to be contradictory, but has a common motif: a perceptible longing for peace and tranquillity as well as liberality and self-determination. In the "Natural Senses" and "Back to the Roots" theme worlds of the new Lifocolor trend line "Shades of Beauty & Care 2024", the colours show a striving for connection and belonging. On the one hand, towards the essential, calming and soothing forces of nature. On the other hand, towards our identity-giving roots and a humility towards different cultural traditions. The colour palettes are warm, intense and authentic - and ideally suited to the "eternity colours" concept. In the "Futuristic Wellness" and "Free Nostalgia" themes, an experimental, more modern colourism demonstrates the desire for coherence and autonomy much more boldly. Metallic, pastel nuances meet dissonant, intense and expressive tones.