POTATO-JEL NATURAL (INCI: Distarch Phosphate) is a new COSMOS-compliant thickener with a high natural index (InO = 0,99) based on potato starch. It can be combined with other gums and hydrocolloids (preferably with xanthan gum at low dosage < 0,3%) to enhance viscosity. POTATO-JEL NATURAL is generally applicable as thickener in emulsions in combinations with (modified maize) starches like AGENAJEL to open a broad playground for product specific textures. Used in combination AGENABON (INCI: Hydrolyzed Corn Starch) or AGENANOVA (INCI: Maltodextrin) natural styling products can be formulated avoiding any synthetic polymers completely.