14 - 15 June 2023 in Munich CosmeticBusiness
28/10/2021 CosmeticBusiness

CosmeticBusiness Celebrates a Successful Restart and Exceeds All Expectations

There was a spirit of optimism in the air at CosmeticBusiness 2021. After a break due to the Covid-19 pandemic, suppliers and decision-makers from the cosmetics industry were finally able to meet again in person to exchange ideas at the MOC in Munich on 20 and 21 October. 272 exhibitors and represented companies from 19 countries used the 11,000 square meters of exhibition space to present their innovations for the development and marketing of cosmetic products. The trade show's successful restart exceeded the expectations of both exhibitors and visitors.

"CosmeticBusiness was a huge success and celebrated a great restart. We can look back on two eventful days at the trade show, with satisfied exhibitors, enthusiastic visitors and a great spirit of optimism throughout the exhibition halls", says Markus Geisenberger, Chief Executive Officer of Leipziger Messe, as he takes stock of the first CosmeticBusiness since the beginning of the pandemic. "At the trade show, you could clearly see that exhibitors and visitors had been yearning for the face-to-face professional exchange of CosmeticBusiness. We are delighted that we once again were able to offer the industry this established platform for dialogue and knowledge transfer."

Exhibitors Come Away With Positive Verdict

Exhibitors were also satisfied with the restart of CosmeticBusiness – the majority responded "good" to "very good" when asked to evaluate the success of the trade show and the achievement of their goals. "The trade show went above and beyond our expectations. We were finally able to meet many of our existing customers in person again, as well make new contacts. You could really feel the spirit of optimism in the talks," says Harald Ballerstaedt, Managing Director of Ballerstaedt & Co. OHG, adding: "I would like to thank the CosmeticBusiness team for persevering and going ahead with the trade show this year. It was the right decision."

Michael Pfeiffer, Chief Executive Officer at Pfeiffer Consulting GmbH, also came away on a positive note: "The number of visitors at this year's CosmeticBusiness was a real surprise to us. From the moment the gates opened in the morning until the evening, there was always lots going on at our stand. The visitors were really 'hungry' for exchange and new information." He continues: "We have been working intensively with start-ups for a long time now. After the long break from the trade show, it was exciting to see some of them again – many companies that started small years ago have now developed into significant players in the market".

There were visitors from 38 countries at this year's CosmeticBusiness, despite the ongoing pandemic. A total of 27 per cent of visitors came from abroad. The international trade show also welcomed 30 new exhibitors. "I have been coming to CosmeticBusiness for many years as a visitor and was thrilled to be involved as an exhibitor for the first time in 2021. In particular, I appreciate the friendly atmosphere – this is a place for the industry to meet, do business, exchange ideas. Our debut as an exhibitor was a complete success and we will definitely be back," explains Andrea Weinzierl, R&D and Private Label Manager at GW Cosmetics GmbH.

Trends and Innovations Particularly in Demand

"We had many good conversations and a steady stream of visitors to our stand – a good mix of new and existing customers and start-ups. You could really feel that people wanted to get out again, see new things and talk to colleagues. Since we didn't see many new innovations during the Covid-19 break, there is a lot of catching up to do now," says Jean Paul Corbeil, Managing Director at Corpack GmbH, describing the visitors' "hunger for innovation". His observation is in line with the results from the official visitor survey where respondents ranked information about new products, industry trends as well as general information and market orientation as their top goals.

There were new products and trends to discover in various formats at the trade show. For example, those interested were able to take a look into the future of colours and materials at the lecture "CB IMPULSE 2022 Beyond" by Niels Holger Wien. The colour expert and trend analyst was also available to answer questions in the INNOVATION CORNER as part of the "Meet the Expert" format on both days of the trade fair. The limited-edition CB IMPULSE colour card was also available to buy, and can still be ordered from the CosmeticBusiness website.

In the special show SPOTLIGHT, exhibitors also presented new products and innovations as part of the INNOVATION CORNER. The "INNOVATION ROUTE" led visitors to the stands of exhibitors that participated in the special show.

Sustainability Continues to Gain in Importance

Andreas Schabert, Managing Partner at brandpack GmbH, used his presentation to a packed lecture hall on the first day of the trade show to explain which sustainable packaging trends are shaping the cosmetics industry and which opportunities are being created, in particular by new materials, recycling and closed-loop systems. His topic struck a chord with the trade visitors.

The growing demand for environmentally friendly solutions was also apparent to the exhibitors. "There were many interesting enquiries from start-ups in particular, but also from our existing customers, especially on the subject of sustainability and our award-winning label material rPE, which is made from 100 per cent recycled material," reports Helmut Weidle, Head of Marketing and Sales at schäfer-etiketten GmbH & Co. KG.

You can find all the sustainable products and solutions offered by exhibitors at CosmeticBusiness 2021 on the event website in the “Exhibitors & Products” directory under the “GREEN ROUTE” filter.

Industry Looks to the Future with Optimism

After some challenging months, the majority of the cosmetics industry feels positive about the current situation and further developments. More than 70 per cent of visitors surveyed expect the overall economic situation in the industry to improve in the next two years relative to the time before the pandemic.

The majority of visitors already have their sights firmly set on future exchanges with suppliers and business partners at the CosmeticBusiness industry forum. 93 per cent plan to visit the international trade show again. Furthermore, 94 per cent of the visitors surveyed will recommend CosmeticBusiness to others. The next edition of the trade show will be held at MOC Munich from 1 to 2 June 2022.

CosmeticBusiness_2021_Press_Release_Final_Report (DOCX, 82 kB)


Christian Heinz
PR Manager
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