14 - 15 June 2023 in Munich CosmeticBusiness

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25/05/2022 CosmeticBusiness

New at CosmeticBusiness 2022: „Meet the START-UP!”

From a digital tool for evaluating recyclable packaging to wood fibre-based cosmetic packaging and a label for microbiome-friendly cosmetic products: For the first time, young companies will be presenting themselves and their ideas at a series of events called "Meet the START-UP!" in the Innovation Corner.

"Such trade show events are extremely valuable for newcomers to the industry", says Julian Reitze. He will be presenting his start-up Rezemo and its new brand Forewood in Munich. Rezemo offers products based on wood fibres as an alternative to the usual plastics. The company was able to convince Kneipp to join them in an initial partnership to develop cosmetics packaging made from wood fibres. "We aim to bring the most sustainable alternative to traditional plastic packaging onto the market", Reitze explains. "CosmeticBusiness offers us the opportunity to inspire as many companies as possible with our idea."

The exhibiting start-ups also present their products in talks at the Innovation Corner in hall 4.

Start-ups include or example Recyda from Freiburg with a tool to evaluate recyclability of packaging, and MyMicrobiome from Lichtenstein who will be present their "Microbiome-friendly" label for cosmetic products.

With the filter function "Meet the START-UP!" in the programme database, trade visitors can get a targeted overview and plan their visit.

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