Zur Sprachwahl
Zur Metanavigation
Zur Sucheingabe
Zur den Bannertabs
Zur Hauptnavigation
Zum Inhalt
Mobile Header

    Growth potential for organic cosmetics

    2/11/16 | 8:00 AM time

    The demand for organic cosmetics in Nordic countries is increasing constantly

    The market research company Euromonitor International has stated in a new report that the organic cosmetics industry in the Nordic countries has not yet exhausted its potential. Over the last decade, organic cosmetics have been rising in popularity and an end is not in sight, the experts say. The demand is expected to grow even further in the future.

    Initially, environmental concerns have been the key factor for high sales figures of organic cosmetics. However, the company observes a shift towards concerns about harmful ingredients in cosmetic products in Nordic countries. An increased media focus on health and environmental issues has raised the awareness of many consumers about potential health risks of beauty products, causing a higher demand for fair-trade-labelled products from manufacturers with sustainable production.

    Consumers in Nordic countries are more willing to spend money on high-quality cosmetics products

    According to the report by Euromonitor International, many consumers view organic cosmetics to be of high-quality and are therefore more willing to spend money on more skin-friendly and natural products in the premium sector. Consumers think the higher price of organic cosmetic products is justified as a greener and more eco-friendly production can be ensured. In general, consumers in Nordic countries tend to put emphasis on a natural look and feel, further boosting acceptance of organic and natural beauty products.

    Denmark, Sweden and Norway have the highest market value in Scandinavia

    Denmark is the biggest market in value terms when it comes to organic cosmetics in the Nordic region and has a long-standing tradition with organic packaged food and beverages as well as cosmetic products. Danish consumers therefore prefer organic cosmetic products with a limited amount of ingredients. One of the strongest organic cosmetics brands in Scandinavia, Urtekram, also has its origins in Denmark.

    In second and third place rank Sweden and Norway with a high demand and availability of organic beauty products. Whilst Norwegian consumers look to organic cosmetic products mainly for physical benefits, Swedish consumers buy organic beauty products mainly for environmental reasons.

    Finland has the smallest market among the Nordic countries: Consumers are skeptical towards organic products and have a lower awareness of health and environmental issues compared to their neighbouring countries.

    Strict regulations for organic cosmetics and unclear labeling could hinder the growth

    Ironically, the in the Nordic countries common environmental label “Nordic Ecolabel“ may be a hindrance to the growth of organic beauty products in Scandinavia. One of the most important criteria of the label is a low impact on the environment, without focusing specifically on the ingredients the products consist of.

    This regulation may be one reason as to why Nordic countries lag behind other Western European countries in value sales and distribution of organic cosmetics. Labeling for organic cosmetics is often unclear, making it difficult for companies to launch new organic beauty products successfully on the market.

    However, according to Euromonitor International, the expansion into new distribution channels and an increase in organic private label products will allow the growth figures to remain fairly high for the next few years to come. The increased concern for the consumer’s own wellbeing will also be one of the main driving factors for growth in the future.

    Source: Euromonitor International, photo: lily - Fotolia

    Article & Editorial Archive

    Please type in your search term.

    Imprint| Data protection © Leipziger Messe 2022. All rights reserved.