LVMH Presents Sales Figures for 2018
The luxury conglomerate LVMH has announced its sales figures for 2018. Last year, the owner of Louis Vuitton, Givenchy and Co. achieved sales growth of 10 per cent, reaching EUR 46.8 billion. The results in the perfume and cosmetics sector were particularly promising.
Double-figure Growth in Perfume and Cosmetics Sector
The French conglomerate owns brands such as Christian Dior Parfums, Benefit and Fenty Beauty by Rihanna. The company's beauty and fragrance brands generated a total of EUR 6.09 billion. On the basis of a constant consolidation scope and currency-adjusted figures, this corresponds to growth of 14 per cent compared with 2017.
Largest Sales Markets for the Premium Sector
The sector generated around 11 per cent of sales within the group's domestic market in France. Throughout the rest of Europe, 22 per cent was generated. The largest connected market is in Asia, where the sector generated 40 per cent of its total sales, 5 per cent in Japan alone. In the United States, perfume and cosmetics brands generated 16 per cent of their revenues.
Strongest Product Categories and Outlook
The Perfume and Cosmetics division achieved about 47 per cent of its EUR 6 billion in sales through make-up products. 35 per cent was generated by the sale of perfumes, while the remaining 18 per cent originated from the conglomerate's skin care segment.
According to LVMH, the company plans to attach particular importance to further innovation in the sector in the future. Beyond that, customers' in-store experience will be improved and a stronger focus will be placed on online marketing.
Source, photo: LVMH