Kohl’s and Sephora Announce Strategic Partnership
Kohl’s and Sephora have announced a long-term strategic partnership to create a new era of elevated Beauty at Kohl's, marrying Kohl's customer reach and omnichannel convenience with Sephora's prestige service, product selection and beauty experience.
According to its own information, "Sephora at Kohl's" will be a beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store. When the first 200 locations open in Fall 2021, the Kohls.com online beauty selection will also convert to exclusively showcase an expanded assortment of Sephora's prestige product offerings, reports Sephora. The partnership will expand into at least 850 stores by 2023, according to the company.
Sephora has 500 of its 2,600 stores in the Americas and Kohl's has more than 1,150 locations in 49 states, serving 65 million customers, with very limited overlap between the two store networks, says Sephora.
Sephora at Kohl’s shops will replace Kohl's current in-store beauty assortment, according to its own information. Online, the Sephora at Kohl's experience will launch on Kohls.com in Fall 2021, making Sephora the exclusive beauty partner on Kohls.com, reports the company.
Source, photo: Sephora