Increased Awareness of Weather Effects on Hair in Thailand
Hair Care Products with Special Summer Benefits are becoming more and more Popular
These developments offer companies a wide range of opportunities to achieve success with special summer products on the Thai market. Many companies have already recognised this trend. Shampoos with cooling properties, which promise a cooling sensation up to five degrees Celsius, are one example. Hair products with UV protection and special vitamins are another.
UV Protection as Beauty Factor
According to Mintel, in the past the feeling was that UV protection was a blemish on the beauty industry, however a change of attitude is taking place in Thailand. It is recommended that hats be worn more often and that direct sunlight be avoided when possible. In innovative marketing campaigns, companies are now emphasising the beautifying effects of products with UV protection and supplementing their beauty care with gleaming and lustrous properties - both in terms of ingredients and packaging.
Quelle: Mintel Group Ltd, photo: Adobe Stock/ makistock