Make-up Coaching Online
The German cosmetics company cosnova has launched NUYA, a new beauty platform. This is an online portal where customers can book professional cosmetic services. A portion of the profits will go towards training underprivileged women to become make-up artists.
Individual 1:1 Coaching
The first service NUYA will offer is professional make-up coaching. For this service customers do not even need to leave their homes, rather they are connected to a beauty expert via video chat. As desired, the coaching sessions can last 20, 30 or 45 minutes.
Makes-up Parties at Home
In addition to the online offer, customers can also book a trained make-up artist for a beauty party at home. Experts will present a selection of cosnova products, such as the essence brand, and show participants how to recreate their favourite looks from Instagram and Co. for EUR 200. In addition to the standard version, a teen version of the offer can also be booked.
Support for Underprivileged Women
NUYA is committed to promoting equal rights for women, as a so-called socially responsible business. According to cosnova, part of the profits from the platform will be used to train underprivileged women as make-up artists. In order to make this possible, the artists on the platform are even donating part of their earnings.
Source, photo: cosnova