Texting is huge, not only in the US but around the world.  Consider how if affects you, what you do and how you do it.

• 4.2 billion texters worldwide (3 out of every 5 people on earth)
  
• Texting is the #1 most used data service in the world
  
• 6.1 trillion texts were sent worldwide in 2010 (that's 193,430 texts per second -- and a 338% increase from 2007)
  
• 48 million people worldwide have cell phones but no electricity
  
• 1.7 billion people will have mobile phones (by 2012) but no bank accounts.

 

Source: cosmetics magazine; MBAOnline.com