Tips

• 'The scent of Germany'

  05/04/2018

  Representative survey on perfume: buying behaviour, frequency of use and fragrance preferences

  
  

• Switzerland has the highest purchasing power in the D-A-CH region

  04/19/2018

  GfK: New survey on purchasing power distribution in Germany, Austria and Switzerland

  
  

• Opinions about hairstyles in Germany

  03/22/2018

  Schwarzkopf study "DeutschlandDeinStyle" explains how Germans relate to hairstyling and colouration

  
  

• Clay masks are celebrating a comeback

  02/26/2018

  Proportion of products containing clay and mud is rising – colour, texture and ingredients are making the difference

  
  

• Make-up tools compared: brushes vs. sponges

  02/09/2018

  Survey by Real Techniques: preference for make-up sponges

  
  

• Eyelash care is taking the market by storm

  01/29/2018

  Market research company Kline predicts a growing trend for eyelash lengthening

  
  

• British men are visiting beauty salons more often

  12/12/2017

  In Great Britain, the trend for professional beauty treatments is growing

  
  

• Millennials prefer sustainable packaging

  11/23/2017

  Did you know … that sustainable product packaging is important for millennials?

  
  

• Pack shots for mobile devices of great importance

  10/19/2017

  Did you know… that for mobile devices optimised pack shots are more successful than conventional product illustrations?

  
  

• Permanent eyebrow makeup is on trend

  10/09/2017

  Did you know … that long-lasting eyebrow makeup is becoming more and more popular?

  
  

• Snapchat more important for beauty brands than Instagram

  09/08/2017

  Did you know… that brands in the beauty and haircare sector use Snapchat for their stories?

  
  

• Beauty brands are discovering Facebook Live for themselves

  08/29/2017

  Did you know … that brands are investing more money in Facebook Live and achieving success?

  
  

• Consumers attach importance to sunscreen

  07/21/2017

  Did you know … that 76 % of Germans use sunscreen at least occasionally?

  
  

• GfK: Purchasing power in Europe climbs to €16,153

  06/27/2017

  Did you know … that retail turnover is growing fastest in Central and East Europe?

  
  

• Social media: influencers are powerful opinion formers

  06/06/2017

  Did you know … that 13 % of all internet users are inspired to purchase by Vloggers?

  
  
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