Tips

• Pack shots for mobile devices of great importance

  10/19/2017

  Did you know… that for mobile devices optimised pack shots are more successful than conventional product illustrations?

  
  

• Permanent eyebrow makeup is on trend

  10/09/2017

  Did you know … that long-lasting eyebrow makeup is becoming more and more popular?

  
  

• Snapchat more important for beauty brands than Instagram

  09/08/2017

  Did you know… that brands in the beauty and haircare sector use Snapchat for their stories?

  
  

• Beauty brands are discovering Facebook Live for themselves

  08/29/2017

  Did you know … that brands are investing more money in Facebook Live and achieving success?

  
  

• Consumers attach importance to sunscreen

  07/21/2017

  Did you know … that 76 % of Germans use sunscreen at least occasionally?

  
  

• GfK: Purchasing power in Europe climbs to €16,153

  06/27/2017

  Did you know … that retail turnover is growing fastest in Central and East Europe?

  
  

• Social media: influencers are powerful opinion formers

  06/06/2017

  Did you know … that 13 % of all internet users are inspired to purchase by Vloggers?

  
  

• Attractively packaged beauty products are convincing

  05/18/2017

  Did you know … that 83 % of consumers occasionally purchase cosmetics for the gift wrapping?

  
  

• Germany shows convincing international brand strength

  04/21/2017

  Did you know … that ‘made in Germany’ is the most powerful quality mark for products and services in the world?

  
  

• Staff as a success factor in customer-centred retail

  03/24/2017

  Did you know … that staff have a major role to play in whether customers feel that companies care?

  
  

• The key factors of success in e-commerce

  02/28/2017

  Did you know… that satisfaction with customer service is a key factor in establishing customer loyalty?

  
  

• German companies: wishes and plans for 2017

  02/01/2017

  Did you know … that for 90 % of medium-sized companies digitalisation is the trend of the year?

  
  

• Loyalty programmes a trend in the retail business

  01/12/2017

  Did you know … that 72 % of German consumers use at least one customer loyalty scheme?

  
  

• Men are demanding consumers of advertising

  12/05/2016

  Did you know … that 33 % of men who use personal care products prefer ads that are humorous?

  
  

• Family businesses: positive image in Germany

  11/17/2016

  Did you know … that six out of ten Germans have greater faith in family businesses than in corporations or start-ups?

  
  

• Omnichannel strategies for premium beauty brands

  10/28/2016

  Did you know … that coordinating and networking all channels is increasingly important for the cosmetics industry, too?

  
  
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