Tips

• dvi: Recycling Packaging Is Successful

  11/30/2020

  Reuse rates are increasing and should lead to greater use of recycled materials

  
  

• Brands Should Be Creating Wholesome Moments

  11/20/2020

  In times of pandemic, products can become an integral part of care rituals

  
  

• CB IMPULSE: CosmeticBusiness Trend and Colour Stories

  10/08/2020

  Inspiration and information from trend researcher and colour expert Niels Holger Wien

  
  

• New at-home lifestyles with loungewear fragrances

  09/03/2020

  The market research company Mintel releases data about scented products to wear at home

  
  

• How Covid-19 has spurred on beauty innovation

  08/27/2020

  Mintel points out some creative ideas of beauty and personal care brands

  
  

• A Roadmap in the Post-Corona Economy

  06/11/2020

  The Corona crisis marks the beginning of a long economic renewal process. Three phases of renewal will help companies understand what they need to focus on in order to emerge from the crisis as winners.

  
  

• Marketing to Millennials in Present Times

  05/13/2020

  Mintel identifies the effects of the corona crisis on consumer behaviour of German millennials

  
  

• The Beauty Potential of Face Masks

  05/07/2020

  Mintel reveals post-Covid-19 beauty opportunities that face masks could fuel

  
  

• Covid-19 is a catalyst for product safety

  04/03/2020

  The pandemic increases the demand for safe beauty and personal care products

  
  

• German Market for Prestige Cosmetics

  03/27/2020

  With sales of 3.2 billion euros in 2019, the skin care and perfume product groups are growing

  
  

• Cosmetic Marketing for Generation Z

  03/06/2020

  How young female consumers differ from one another and how companies can address them

  
  

• Global Consumer Trends for 2020

  01/31/2020

  Euromonitor International: These developments are influencing consumers around the globe

  
  
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