Tips
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New at-home lifestyles with loungewear fragrances
The market research company Mintel releases data about scented products to wear at home
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How Covid-19 has spurred on beauty innovation
Mintel points out some creative ideas of beauty and personal care brands
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A Roadmap in the Post-Corona Economy
The Corona crisis marks the beginning of a long economic renewal process. Three phases of renewal will help companies understand what they need to focus on in order to emerge from the crisis as winners.
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Marketing to Millennials in Present Times
Mintel identifies the effects of the corona crisis on consumer behaviour of German millennials
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The Beauty Potential of Face Masks
Mintel reveals post-Covid-19 beauty opportunities that face masks could fuel
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Covid-19 is a catalyst for product safety
The pandemic increases the demand for safe beauty and personal care products
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German Market for Prestige Cosmetics
With sales of 3.2 billion euros in 2019, the skin care and perfume product groups are growing
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Cosmetic Marketing for Generation Z
How young female consumers differ from one another and how companies can address them
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Global Consumer Trends for 2020
Euromonitor International: These developments are influencing consumers around the globe
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Nature and Technology in Harmony
Mintel: these trends will define cosmetics in 2030
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High-End Sector Records Growth in 2019
Bain & Company published their overview of the global luxury market, beauty sector growing
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Beauty Trend: Gel Products Across All Categories
According to Mintel, gel formulations are becoming increasingly popular in all areas of cosmetics
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New Make-up Trend Masking Hair Loss
Mintel presents the latest beauty innovation from South Korea
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