Eyelash care is taking the market by storm
According to forecasts by market research company Kline, eyelash extensions are one of the latest trends in the beauty sector, with the desire for personalised and effortless beauty growing steadily, to include products for eyelashes and eyebrows.
Market for eyelash care is growing
Eyelash services registered growing success in 2017: The market research company’s data indicate that the number of professional eyelash services is up by 14 percent, with a sales increase of 15 percent in the second quarter of 2017 (compared with the same period in the previous year). It is predicted that the eyelash care market will continue to experience strong growth.
Expansion of locations and opening of new eyelash studios
Kline reports that the American franchise Amazing Lash Studio was able to expand in 2017. It has opened a total of 170 new outlets in the USA since 2010 and has plans to open a further 130 in the near future. In addition, the number of independent eyelash studios has grown in the past year.
The market research company reports that many eyelash studios benefit from introductory offers which attract interested customers to their business. Customers can create individual looks in a studio and choose from different options in terms of the style, thickness, length and curl of their eyelashes.
Eyelash products are on the up
According to Kline, eyelash care products are available in retail and professional outlets. The market research company reports that, among other things, serums to help hair growth are particularly popular with consumers, because they make it possible to have longer eyelashes and fuller eyebrows.
Source: Kline, photo: Fotolia / puhhha